Why I hate you.
Last night I was watching TV and I saw a commercial that I soon I realized was entirely devoted to promoting the fact that a certain brand of gum is now available in a different shape.

Let me repeat that. Someone spent millions of dollars--MILLIONS OF DOLLARS. Meetings were held, ideas were pitched. sketches were made, copy was written, rewritten, edited, and approved. Hours of film or videotape was shot. Animators were hired while art directors determined which colors and patterns to incorporate. A voiceover artist was cast after several hours--maybe even days-- of auditions. Footage was edited in dimly lit rooms; music was chosen, licensed, and mixed. Advertising deals were made, contracts negotiated and signed, lawyers and agents paid.

And the single accomplishment from all of this work is thirty seconds worth of material that exists solely to inform its viewer that a chewing gum that used to be rectangle-shaped is now cube-shaped.

That's it. That's their big announcement.
Rectangles --> cubes = $$$$$$$$$$$$.

In less than one minute the whole sum of human existence seems meaningless.

Congratulations, douchebags.

***

Kittenpants

Feel free to submit your own links/comments.